Hoping to build engagement with football season's wide-reaching audience, the retailer's tour will travel to select NFL cities and college campuses and feature events like concerts and meet and greets with team legends

Football fans make for a diverse and energized customer base. Hoping to build engagement with this audience, Pepsi is pulling out all the stops for the opening of the 2018 football season with a multi-city tour that is packed with giveaways, tailgate games and free concerts.

Pepsi’s tour, which includes performances by LOCASH, will not only focus on NFL cities but also large college campuses. According to Pepsi’s Vice President of Marketing, Todd Kaplan, “We want to be there for all the best moments that happen throughout the season—whether it’s on your couch, at a tailgate or inside the stadium.”

Pepsi also designed specialty packaging featuring all 32 NFL teams. The packaging is limited-edition and can be found in select markets. Fans can use the codes found on these cans to earn points that can be redeemed for football-related merchandise. Fans can find information about the tour at www.pepsitailgate.com and redeem points at www.pepsistuff.com

Pepsi

Football fans make for a diverse and energized customer base. Hoping to build engagement with this audience, Pepsi is pulling out all the stops for the opening of the 2018 football season with a multi-city tour that is packed with giveaways, tailgate games and free concerts.

Pepsi’s tour, which includes performances by LOCASH, will not only focus on NFL cities but also large college campuses. According to Pepsi’s Vice President of Marketing, Todd Kaplan, “We want to be there for all the best moments that happen throughout the season—whether it’s on your couch, at a tailgate or inside the stadium.”