The massive Private I Concept Store in Hong Kong features multiple animal-friendly zones, including pools, spas, vets and a bakery for dogs as well as hair and nail spaces for owners

Millennial are known for their love for their pets, and brands are catching on. Hoping to tap the purchasing power of the animal-friendly demographic, the new PRIVATE I Concept Store in Hong Kong not only allows customers to bring their pets, but actually provides salons where pets and their owners can receive pampering together.

The store comprises 12 different zones with services such as hair and nail treatment as well as services just for pets. Dogs in particular are in for a treat, as the concept store features a canine swimming pool alongside three different natural mud spas specifically designed for pups. In addition, the space boasts a pet clinic providing wellness and veterinary services, and tops it all of with a handmade ‘Petisserie’ baker for pet-friendly snacks.

The Private I concept store hopes to tap not only the lucrative pet market, but also implement to the in-store experience tactic that many retailers are employing to drive sales. The store is now open in Causeway Bay, Hong Kong.

Private I Concept Store


Lead image: Private I Concept Store via Facebook

Millennial are known for their love for their pets, and brands are catching on. Hoping to tap the purchasing power of the animal-friendly demographic, the new PRIVATE I Concept Store in Hong Kong not only allows customers to bring their pets, but actually provides salons where pets and their owners can receive pampering together.

The store comprises 12 different zones with services such as hair and nail treatment as well as services just for pets. Dogs in particular are in for a treat, as the concept store features a canine swimming pool alongside three different natural mud spas specifically designed for pups. In addition, the space boasts a pet clinic providing wellness and veterinary services, and tops it all of with a handmade ‘Petisserie’ baker for pet-friendly snacks.