The Sweat.Style.Social event will feature classes from trainers, tips from influencers and product demos from both companies, themed around making workouts more comfortable and less sweaty

As the popularity of workouts such as spinning, CrossFit and boxing increases, consumers are interested in making their sessions more enjoyable—including controlling uncomfortable aspects like sweating. Accordingly, activewear retailer Reebok and deodorant brand Sure Women are teaming up to host a Sweat.Style.Social that will highlight some of their innovative products meant to deal with undesirable sweat.

The social, which will feature coaching and tutorials from Reebok trainers, will take place on September 18 in Fitzrovia, London. In addition to the workout sessions, the brands will also be debuting sweat-proof beauty tips and Reebok athleisure clothing chosen by popular influencers, whose Instagram presence is intended to help promote the products and event further.

Exercise Women 2 .jpg

Consumers want the best of both worlds—to have an intense, fulfilling workout, but stay as comfortable as possible, a need that the partnership between these two brands hopes to meet. Those who are interested in attending can sign up via Eventbrite.

Reebok

Sure Women

As the popularity of workouts such as spinning, CrossFit and boxing increases, consumers are interested in making their sessions more enjoyable—including controlling uncomfortable aspects like sweating. Accordingly, activewear retailer Reebok and deodorant brand Sure Women are teaming up to host a Sweat.Style.Social that will highlight some of their innovative products meant to deal with undesirable sweat.

The social, which will feature coaching and tutorials from Reebok trainers, will take place on September 18 in Fitzrovia, London. In addition to the workout sessions, the brands will also be debuting sweat-proof beauty tips and Reebok athleisure clothing chosen by popular influencers, whose Instagram presence is intended to help promote the products and event further.