Revlon's partnership with the digital media company is intended to help the cosmetics retailer tap the latter's young and influential demographic

Revlon is collaborating with digital media company Refinery29 to develop and launch a new line of lipstick named Make Your Mark. The line consists of a three-item collection that will be sold through Walgreens.com and Refinery29’s 29Rooms event in New York, which debuted on September 5.

The goal of this collaboration is for the established beauty brand to tap into the media company’s younger audience as well as its expertise in storytelling. Refinery29 has a history of partnerships with female-focused brands, and this team-up is no different, aiming to deliver the most powerful and emotionally galvanizing experience possible to consumers.

Furthermore, the partnership is intended to foster increased brand trust and allegiance for both parties, while helping Revlon market to Refinery29’s prime millennial demographic. Make Your Mark is currently available for purchase in Walgreens locations.

Refinery29

Revlon

Revlon is collaborating with digital media company Refinery29 to develop and launch a new line of lipstick named Make Your Mark. The line consists of a three-item collection that will be sold through Walgreens.com and Refinery29’s 29Rooms event in New York, which debuted on September 5.

The goal of this collaboration is for the established beauty brand to tap into the media company’s younger audience as well as its expertise in storytelling. Refinery29 has a history of partnerships with female-focused brands, and this team-up is no different, aiming to deliver the most powerful and emotionally galvanizing experience possible to consumers.