Rihanna’s Diamond Instagram Filter Aims To Engage Fans For A Cause

Rihanna’s Diamond Instagram Filter Aims To Engage Fans For A Cause
Brand Activation & Immersion

In honor of her Diamond Ball charity event, the singer partnered with Instagram on a new sparkly AR face filter that anyone can access in the platform's Stories features, simultaneously promoting her latest lingerie collection

Rachel Gonzalez
  • 14 september 2018

To accompany the release of her second lingerie collection from Savage x Fenty, celebrity singer Rihanna is utilizing Instagram’s AR filters for a good cause. The artist’s beauty and clothing lines have been praised for their inclusivity, and now she’s making her positive mark on Instagram with a custom filter available to anyone through the app’s Stories feature.

The filter adorns users with a diamond headpiece all while raising awareness for the Clara Lionel Foundation, the charity Rihanna started in 2012 to support education and health around the globe. The diamond-studded filter is inspired by the Diamond Ball, the annual event that helps raise money for the singer-actress-designer’s cause.

Clara Lionel Foundation

Savage x Fenty


Lead image: Rihanna at second annual Diamond Ball stock photo from Tinseltown/Shutterstock

To accompany the release of her second lingerie collection from Savage x Fenty, celebrity singer Rihanna is utilizing Instagram’s AR filters for a good cause. The artist’s beauty and clothing lines have been praised for their inclusivity, and now she’s making her positive mark on Instagram with a custom filter available to anyone through the app’s Stories feature.

+apparel
+AR
+brand activation & immersion
+charity
+Fashion
+fenty
+filter
+Instagram
+merchandising & curation
+stories

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