In honor of her Diamond Ball charity event, the singer partnered with Instagram on a new sparkly AR face filter that anyone can access in the platform's Stories features, simultaneously promoting her latest lingerie collection

To accompany the release of her second lingerie collection from Savage x Fenty, celebrity singer Rihanna is utilizing Instagram’s AR filters for a good cause. The artist’s beauty and clothing lines have been praised for their inclusivity, and now she’s making her positive mark on Instagram with a custom filter available to anyone through the app’s Stories feature.

The filter adorns users with a diamond headpiece all while raising awareness for the Clara Lionel Foundation, the charity Rihanna started in 2012 to support education and health around the globe. The diamond-studded filter is inspired by the Diamond Ball, the annual event that helps raise money for the singer-actress-designer’s cause.

Clara Lionel Foundation

Savage x Fenty


Lead image: Rihanna at second annual Diamond Ball stock photo from Tinseltown/Shutterstock

To accompany the release of her second lingerie collection from Savage x Fenty, celebrity singer Rihanna is utilizing Instagram’s AR filters for a good cause. The artist’s beauty and clothing lines have been praised for their inclusivity, and now she’s making her positive mark on Instagram with a custom filter available to anyone through the app’s Stories feature.

The filter adorns users with a diamond headpiece all while raising awareness for the Clara Lionel Foundation, the charity Rihanna started in 2012 to support education and health around the globe. The diamond-studded filter is inspired by the Diamond Ball, the annual event that helps raise money for the singer-actress-designer’s cause.