Rolls-Royce Dealer Lets Customers Purchase With Bitcoin

Rolls-Royce Dealer Lets Customers Purchase With Bitcoin
Automotive

The option of using the digital currency to buy vehicles from a Texas Rolls dealer is driven by desire for ease and simplicity from customers making luxury purchases

Dave Pinter, PSFK
  • 14 september 2018

Rolls-Royce Motor Cars Houston is the brand’s first dealer in the U.S. to accept bitcoin as payment for a car: Now worldwide customers of the dealer can order or purchase a Rolls-Royce with the cryptocurrency.

The Texas dealer is owned by hospitality magnate Tilman Fertitta, who established the program as a way of offering a unique convenience element to the luxury car-buying experience. Fertitta says of the initiative, “Being a premier luxury car dealer, I always want to offer my customers the very best buying experience and this partnership will allow anyone around the world to purchase our vehicles faster and easier.”

Transactions are facilitated though BitPay, the world’s largest processor of bitcoin and blockchain payments. Sonny Singh, Chief Commercial Officer of BitPay, agrees with Fertitta that simplicity is driving the desire for some people to pay with digital currency: “We’ve noticed people prefer to make larger purchases with bitcoin since it is a simple way to make payments. This partnership is timely with the increasing popularity ultra-luxury vehicles.”

Rolls-Royce Motor Cars Houston

Bitcoin


Lead  image: Rolls-Royce Motor Cars Houston via Facebook

Rolls-Royce Motor Cars Houston is the brand’s first dealer in the U.S. to accept bitcoin as payment for a car: Now worldwide customers of the dealer can order or purchase a Rolls-Royce with the cryptocurrency.

+Automotive
+Banks
+Bitcoin
+cryptocurrency
+Insurance & Financial Services
+Luxury
+Rolls Royce
+Transactions & Payments

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.