PSFK’S San Francisco and Oakland guide examines how retailers are incorporating technology and innovative practices in order to create memorable experiences for consumers

From robotic burger-making machines to interactive dressing rooms, San Francisco is home to myriad retail innovations, and continues to lead the way in offering inspiring and innovative store design and customer experiences. Likewise, neighboring Oakland boasts a range of new retail ventures as it undergoes an economic renaissance.

PSFK compiled a list of the top exciting innovations from this tech-driven metropolis, outlining fresh retail ideas spanning food, fashion, gaming, technology and more. Here's how seven brands are reinventing the store experience to engage with customers, provide interactive and personal experiences, and ultimately drive sales:

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