The shopping site's new features are designed to allow smaller retailers to create richer consumer shopping experiences and drive engagement

Mobile e-commerce platform Shopify stepped up its game by allowing brands to feature augmented reality images as part of their web stores. The capability comes as part of a multi-pronged strategy that includes a tech partner hub, integration with Apple’s AR Quick Look immersive image experience and a dedicated app where companies can host 3D models of their products.

The timing of the innovation coincides with Apple’s iOS 12 update, which offers support for AR. Shopify began rolling out the new features to select brands who gave them a test run. These included HORNE, an online furniture retailer that gave its customers the chance to virtually decorate rooms within their homes, and Pure Cycles, a bicycle manufacturer that offered 3D renderings of its models.

Ultimately, these AR innovations are intended to allow Shopify and others in the space to improve the online shopping and purchase process, providing consumers with more informative, engaging and experiential ways to shop.

Shopify

Mobile e-commerce platform Shopify stepped up its game by allowing brands to feature augmented reality images as part of their web stores. The capability comes as part of a multi-pronged strategy that includes a tech partner hub, integration with Apple’s AR Quick Look immersive image experience and a dedicated app where companies can host 3D models of their products.

The timing of the innovation coincides with Apple’s iOS 12 update, which offers support for AR. Shopify began rolling out the new features to select brands who gave them a test run. These included HORNE, an online furniture retailer that gave its customers the chance to virtually decorate rooms within their homes, and Pure Cycles, a bicycle manufacturer that offered 3D renderings of its models.