Supermarket Chain Implements Real-Time Audio Guide To Support Visually Impaired Shoppers

Supermarket Chain Implements Real-Time Audio Guide To Support Visually Impaired Shoppers
Food & Beverage

Joining the wave of grocers making their store experience more inclusive, an Israeli supermarket is utilizing a location-based app to provide low-vision or blind customers with a shopping guide

Jennifer Passas
  • 10 september 2018

Shufersal, Israel’s largest supermarket chain, is implementing an app called RightHear, which helps visually impaired and blind shoppers orient themselves in the store. The app uses customers’ smartphones to provide real-time audio descriptions of their locations to help them get the items they need.

The app is powered by Bluetooth beacons located around the store that activate the voice notifications. The app has an administrator dashboard that allows Shufersal to program the system for its unique needs.

This activation joins a wave of mass grocery chains making their shopping experience more accessible and inclusive. Recently, U.S. east coast grocer Wegmens Food Market incorporated similar technology through the app Aira, which also helps customers to navigate its stores via their smartphones.

Shufersal


Lead image: smartphone and persimmon in supermarket stock photo from Syda Productions/Shutterstock

Shufersal, Israel’s largest supermarket chain, is implementing an app called RightHear, which helps visually impaired and blind shoppers orient themselves in the store. The app uses customers’ smartphones to provide real-time audio descriptions of their locations to help them get the items they need.

+Convenience & Supermarket
+Food
+Grocery
+inclusive design
+merchandising & curation
+store experience
+store experience & design
+supermarket

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.