DTC Suit Maker Wants To Empower Female Shoppers With Dedicated NYC Flagship
Suitsupply is hoping to build engagement with female customers by opening a flagship location called SuitStudio in the SoHo neighborhood, just in time to promote its fall and winter line
Men’s direct-to-consumer suit retailer Suitsupply is expanding its inventory to feature womenswear in a dedicated New York City flagship. Initially, Suitstudio was an offshoot of Suitsupply’s online brand, but is now operating out of a 4,000 square foot store in Manhattan’s SoHo district.
The opening of the flagship store comes in tandem with the opening of physical locations in Frankfurt and Milan, and in time to promote the brand’s fall/winter collection, Heavy Lifting. Suitstudio aims to do for women what Suitsupply has already done for men—outfit them in tailored, powerful and fashionable businesswear.
Suitstupply credits its reputation for having some of the highest quality suits to its vertical integration, which allows for top-dollar material at manageable prices. Ultimately, the brand hopes that its IRL location will help promote and build engagement around its current goal: to clothe women in power suits that revitalize the term and instill a feeling of empowerment in the wearer.
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