Tesla is taking steps to expedite the repair process as well as drive brand value by offering its own body repair centers, encouraging brand engagement and loyalty with customers

Automaker Tesla is launching its own chain of automotive shops to offer same-day repairs amid complaints from drivers. These Body Repair Centers will be opening in nine locations to help ease the sometimes months-long wait of getting a Tesla repaired after incurring damage.

The centers are part of Tesla’s initiatives to improve the post-purchase customer experience, reducing wait times often caused by shipping parts to third party repair shops along with certifying more equipment, as well as adding more shops to its network of approved locations. While the shops wont be able to handle any major repairs as of yet, they will be established in existing Tesla service centers with plenty of pre-stocked parts to help speed the repair processes along.

Tesla's repair initiative comes at a time when automakers are moving to compete with third-party services in many different areas, from ride-sharing programs to in-car voice assistants, establishing their own branded services to heighten consumer-brand engagement. Ultimately, the brand hopes to improve the entire customer experience as well as retain consumer loyalty by extending its support past the purchase phase of the product lifetime.

Tesla

Automaker Tesla is launching its own chain of automotive shops to offer same-day repairs amid complaints from drivers. These Body Repair Centers will be opening in nine locations to help ease the sometimes months-long wait of getting a Tesla repaired after incurring damage.

The centers are part of Tesla’s initiatives to improve the post-purchase customer experience, reducing wait times often caused by shipping parts to third party repair shops along with certifying more equipment, as well as adding more shops to its network of approved locations. While the shops wont be able to handle any major repairs as of yet, they will be established in existing Tesla service centers with plenty of pre-stocked parts to help speed the repair processes along.