Garcon Wine's plastic PET bottle lies flat to easily slide into mail boxes, aiming to save consumers shopping costs and provide them with greater convenience

As consumers increasingly value the ability to purchase anything online, certain commodities, like perishable goods or wine bottles, can pose challenges for seamless delivery. While buying wine online can offer consumers better pricing and greater selection, retailers can struggle to ship the bottle in a safe manner. In response to this issue, Garcon Wines created a bottle designed with shipping and delivery needs in mind.

The U.K., where Garcon does much of its business, a wine bottle won't fit in the typical letterbox. Accordingly, the company created the PET bottle, which can lie flat inside a cardboard shipping box. The plastic container weighs 87% less than a typical wine bottle and will slide easily inside the majority of letterbox slots.

Another benefit to Garcon's bottle design is the savings on shipping costs that it offers consumers, as while shipping multiple glass bottles of wine can be expensive, the lighter plastic bottles are more cost-effective. In addition to offering competitive prices, Garcon hopes to differentiate itself from rivals by being one of the first to facilitate the delivery of online wine orders in particular.

Garcon

As consumers increasingly value the ability to purchase anything online, certain commodities, like perishable goods or wine bottles, can pose challenges for seamless delivery. While buying wine online can offer consumers better pricing and greater selection, retailers can struggle to ship the bottle in a safe manner. In response to this issue, Garcon Wines created a bottle designed with shipping and delivery needs in mind.

The U.K., where Garcon does much of its business, a wine bottle won't fit in the typical letterbox. Accordingly, the company created the PET bottle, which can lie flat inside a cardboard shipping box. The plastic container weighs 87% less than a typical wine bottle and will slide easily inside the majority of letterbox slots.