No Wi-Fi Luxury Rail Line Encourages Its Passengers To Disconnect

No Wi-Fi Luxury Rail Line Encourages Its Passengers To Disconnect
Automotive

Rovos Rail, with lines running all across Africa, aims to distinguish itself by fulfilling the consumer desire for a digital detox, encouraging its travelers to check out the sights and connect with their fellow riders

Todd Neikirk
  • 12 september 2018

The advent of smart phones has made it difficult to take a ride on public transportation without seeing most passengers staring at screens. Despite being a 5-Star Luxury train line, South African Rovos Rail does not offer its passengers access to Wi-Fi: while cell phone use is allowed, and pictures are encouraged, the train line would like for its riders to sit back and enjoy the trip.

Filmmaker Aimee Jennings recently rode om Rovos Rail and created a documentary to capture her experience. According to Jennings, “I found the disconnection…interesting and noticed a few things. The shots I took were more considered, and the composition and variety of my shots increased.”

If riders do need to connect to the web for whatever reason, they can do so via personal hotspots in their cabins. The main idea of the trip, however, is to allow travelers looking for a digital detox to enjoy the onboard service, the scenery and connect with fellow riders, distinguishing itself from other methods of transport by appealing to the consumer need to disconnect.

Rovos

The advent of smart phones has made it difficult to take a ride on public transportation without seeing most passengers staring at screens. Despite being a 5-Star Luxury train line, South African Rovos Rail does not offer its passengers access to Wi-Fi: while cell phone use is allowed, and pictures are encouraged, the train line would like for its riders to sit back and enjoy the trip.

+Africa
+Automotive
+brand activation & immersion
+experience
+Health
+hospitality & travel
+hotels
+mindfulness
+railway
+South Africa
+train
+travel
+wifi

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