Helping to differentiate it from its competitors, the rideshare service is letting customers load money into Uber Cash to use for rides, bike-sharing, food delivery and more

Uber is focusing on expanding its business outside of ridesharing and into other services, such as its JUMP bike sharing system and the Uber Eats food delivery service. The most recent addition to the company’s growing ecosystem is Uber Cash, a digital wallet that aims to give consumers a convenient way to pay for its various services.

The ability to preload money into their Uber Cash account is designed to let consumers better plan for future spending. Uber is looking into ways to reward users of the feature with an incentive program, where $95 of spend gets the consumer $100 of stored value, $48.50 of spend gets $50 and $24.50 of spend gets $25.00.

The biggest beneficiary of the program is Uber itself: once the customer loads money into the Uber Cash account, those funds must be spent within the Uber ecosystem. By allowing users to pay for both their food deliveries and ride-sharing from the same source, Uber hopes to further differentiate itself from competitors such as Lyft, Seamless and Amazon.

Uber

Uber is focusing on expanding its business outside of ridesharing and into other services, such as its JUMP bike sharing system and the Uber Eats food delivery service. The most recent addition to the company’s growing ecosystem is Uber Cash, a digital wallet that aims to give consumers a convenient way to pay for its various services.

The ability to preload money into their Uber Cash account is designed to let consumers better plan for future spending. Uber is looking into ways to reward users of the feature with an incentive program, where $95 of spend gets the consumer $100 of stored value, $48.50 of spend gets $50 and $24.50 of spend gets $25.00.