The automaker's We Share service aims to engage younger urban demographics fond of ride-share services as well as differentiate itself in a bustling market by offering extra amenities

With millennials and younger urban consumers in general shying away from purchasing their own vehicles and turning to ride-share services, automakers are increasingly looking for ways to offer sharing capabilities of their own. Volkswagen is doing just this with its We Share program, aimed at appealing to younger demographics.

The service will debut in Berlin and is to include a fleet of 1,500 of Volkswagen’s e-Golf models. According to Jürgen Stackmann, a Volkswagen board member, “We want to motivate young, urban users to engage with e-mobility.” Accordingly, the service will feature additional amenities meant to appeal to young city dwellers, partnering with local businesses to provide extras like dry cleaning and package drop-off.

Volkswagen aims to distinguish its service in a bustling rise-share economy with the addition of these useful features, hoping to raise its appeal to a younger consumer base. If the Berlin pilot is successful, the company plans to expand the program to other cities.

Volkswagen

With millennials and younger urban consumers in general shying away from purchasing their own vehicles and turning to ride-share services, automakers are increasingly looking for ways to offer sharing capabilities of their own. Volkswagen is doing just this with its We Share program, aimed at appealing to younger demographics.

The service will debut in Berlin and is to include a fleet of 1,500 of Volkswagen’s e-Golf models. According to Jürgen Stackmann, a Volkswagen board member, “We want to motivate young, urban users to engage with e-mobility.” Accordingly, the service will feature additional amenities meant to appeal to young city dwellers, partnering with local businesses to provide extras like dry cleaning and package drop-off.