Volvo Campaign Offers Shoppers Interactive Advertisements
The Swedish car company is driving sales by giving consumers a chance to interact with its new S90 model straight from their mobile screens
Volvo is taking TV commercials to the next level with its interactive ads for the new S90 model. These ads were broadcast on Roku and Samsung streaming devices to make car buying easier than ever for consumers.
The ads allowed viewers to interactive with and view the interior and exterior of the Volvo S90, enter their phone numbers to find local dealerships and even receive location-specific messages from the company. The campaign garnered 520,000 engagements for Volvo, proving that connected TV can encourage consumers to interact with advertisements in ways that aren’t possible for traditional ads of the past.
Connected TV and streaming services are specific to each user, unlike traditional cable TV, which creates as a more personalized and engaging option for brands to show off their products. Accordingly, Volvo’s implementation of the click-to-buy strategy in its latest campaign resulted in a 35% increase of sales for the auto brand.