The home goods brand's app will generate 3D images of millions of products, from lamps and tables to sofas, aiming to make the shopping experience more fun and engaging while also improving conversion rates

Furniture retailers can sometimes struggle with helping their customers to visualize how the pieces will look in their homes, but augmented reality and 3D technology is poised to make it possible. Home goods retailer Williams-Sonoma recently announced that it will be using these technologies in an effort to aid its shoppers.

The brand partnered with AR firm Outward to implement the software in both Pottery Barn and West Elm stores. The goal of the program is to ultimately benefit both the store and the client: According to CTO Yadira Anwar, “the retailer sees potential in the AR technology to make the shopping experience and sales process more fun while also improving its conversion rates.”

New furniture can be an expensive purchase and consumers increasingly value pre-purchase trial capabilities like this one. Williams-Sonoma intends for the AR tool to take the customer experience to the next level, providing more information and visualization, building shopper confidence and ultimately driving sales.

Williams-Sonoma

Furniture retailers can sometimes struggle with helping their customers to visualize how the pieces will look in their homes, but augmented reality and 3D technology is poised to make it possible. Home goods retailer Williams-Sonoma recently announced that it will be using these technologies in an effort to aid its shoppers.

The brand partnered with AR firm Outward to implement the software in both Pottery Barn and West Elm stores. The goal of the program is to ultimately benefit both the store and the client: According to CTO Yadira Anwar, “the retailer sees potential in the AR technology to make the shopping experience and sales process more fun while also improving its conversion rates.”