Retailers are focusing on rebranding products and service related to female health and hygiene, availing themselves of digital, personalized and on-demand tools that empower women to take charge of their wellbeing

A growing group of new retailers is focusing on removing the stigma that surrounds previously taboo health topics, in particular catering to consumer demand for information, resources and receptivity regarding feminine healthcare and hygiene. Through modern branding, straightforward communications and an improved customer experience, brands are opening up discussions on subjects like sexual health and fertility for women, helping empower them and delivering the support they need.

As described in our recent report, The Retail Health & Wellness Debrief, focusing on how retailers can better meet current consumer demands in the healthy-living pace, PSFK has identified specific companies enabling on-demand products and services that ensure women's health and hygiene needs are seen as a priority. Here are 6 inspiring brands pioneering the development of dialogue and care surrounding female health in innovative, digital ways:

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