Joining the likes of Nike in the digital shopping world, the athletic brand is debuting a membership that lets shoppers choose among four levels of rewards systems, offering early access to products as well as exclusive events

Activewear and sneaker brand Adidas is offering its shoppers a membership program that is part reward system, part access pass to exclusive events and products.

Called The Creators Club, the program is available to customers through the established Adidas app, where people can join either online or at a local Adidas store. The program offers four tiers of membership, each with a level of exclusivity in what it can offer to its members, from early product release and samples to upcoming invitation-only events.

The expansion of the Adidas brand with membership offerings is designed to engage shoppers as well as create a sense of exclusivity to encourage brand loyalty. Furthermore, Adidas hopes to experiment with new marketing strategies and activations through membership offerings.

Adidas


Lead image: Adidas via Instagram

Activewear and sneaker brand Adidas is offering its shoppers a membership program that is part reward system, part access pass to exclusive events and products.

Called The Creators Club, the program is available to customers through the established Adidas app, where people can join either online or at a local Adidas store. The program offers four tiers of membership, each with a level of exclusivity in what it can offer to its members, from early product release and samples to upcoming invitation-only events.