To help Chinese customers navigate Munich's Oktoberfest celebration, Alipay launched an in-app guide alongside its payment service, recommending attractions while reducing wait-times to pay

Chinese payment platform Alipay is offering an in-app guide to Oktoberfest in Chinese, for its customers who are visiting Munich during the annual celebration.

The service holds a variety of information, including German cultural norms like where it’s acceptable to take photos, tools like maps and even a guide to the stalls and its products—with the option to pay for purchases made at those locations using the app. This convenient feature is made possible through a partnership with Blue Code, a European payment processing company. In addition, since the guide is geared towards a Chinese audience, it pin points the locations and choices of items this demographic may be most interested in, including tea stalls and a traditional German soup bistro.

Like Apple Pay, one of Alipay’s main advantages is providing shorter wait times for its users, or eliminating queues altogether. With this themed in-app guide, the brand is hoping to expand its engagement with and usefulness to consumers by integrating a major cultural event.

Alipay

Chinese payment platform Alipay is offering an in-app guide to Oktoberfest in Chinese, for its customers who are visiting Munich during the annual celebration.

The service holds a variety of information, including German cultural norms like where it’s acceptable to take photos, tools like maps and even a guide to the stalls and its products—with the option to pay for purchases made at those locations using the app. This convenient feature is made possible through a partnership with Blue Code, a European payment processing company. In addition, since the guide is geared towards a Chinese audience, it pin points the locations and choices of items this demographic may be most interested in, including tea stalls and a traditional German soup bistro.