In a week-long London pop-up activation, Amazon will showcase new brands every day from its recently launched digital fashion hub, including Tommy Hilfiger, Calvin Klein, Levi’s and more

Amazon is creating an IRL pop-up shop focused on a rotating selection of fashion, beauty and wellness retailers from its Fashion portal. This London-based space will change theme and the brands on display every day throughout the week from Tuesday October 23 until Saturday October 27.

Along with featuring brands like Tommy Hilfiger, LOVE Moschino, Vans, Aldo, Levi’s, Paul & Joe, and Antik Batik and some of Amazon Fashion’s own products, there will also be a host of events, from juice bars and yoga to a DJ performance. All of the merchandise at the pop-up will be available for instant purchase but can also be found through the Amazon app and shipped to shoppers’ homes with a quick scan.

While the selection will rotate every day, Amazon will have Fire tablets stationed around the shop so shoppers can view the entire collection from the duration of the week. The e-tailer hopes to continue its foray into new types of physical shopping experiences with this pop-up as retail continues to transform, offering consumers an interactive and experiential way to discover new products.

Amazon

Amazon is creating an IRL pop-up shop focused on a rotating selection of fashion, beauty and wellness retailers from its Fashion portal. This London-based space will change theme and the brands on display every day throughout the week from Tuesday October 23 until Saturday October 27.

Along with featuring brands like Tommy Hilfiger, LOVE Moschino, Vans, Aldo, Levi’s, Paul & Joe, and Antik Batik and some of Amazon Fashion’s own products, there will also be a host of events, from juice bars and yoga to a DJ performance. All of the merchandise at the pop-up will be available for instant purchase but can also be found through the Amazon app and shipped to shoppers’ homes with a quick scan.