Fair is a service that aims to make car-buying a seamless process, letting customers do everything from apply to sign straight from their phones, as well as offering drivers the flexibility of no long-term contracts

A start-up called Fair is aiming to change the way people purchase cars. The automotive subscription service allows users to pay a monthly rate for a used car, all from an app on their smartphones, and after one-time payment per car (valued according to each model), subscribers pay a low monthly fee for as long as they want it.

Customers are approved on the app by scanning their driver’s license, and can choose from over 30 different brands of pre-owned cars. They’re all less than six years old with fewer than 70,000 miles, and come from dealerships close by to the customer.

The Fair Concierge also helps coordinate pick-up and delivery. The subscription fee covers a limited warranty, routine maintenance and roadside assistance, and for an additional charge, Fair offers insurance or extra wear-and-tear protection. On the flip-side, using the service doesn’t cost dealerships any money—the company purchases the car from dealerships and then goes into an agreement with the subscriber.

The business model allows the brand to earn a profit by putting the right price tag on used cars. “Actually, the reason we’re able make money at it is because we understand today what a car is worth using data,” Fair founder and CEO Scott Painter told CNBC. Overall, Fair strives to offer customers greater flexibility and ease in purchasing and using cars, two increasingly important qualities to today’s car buyers.

Fair


Lead image: Fair via Facebook

A start-up called Fair is aiming to change the way people purchase cars. The automotive subscription service allows users to pay a monthly rate for a used car, all from an app on their smartphones, and after one-time payment per car (valued according to each model), subscribers pay a low monthly fee for as long as they want it.

Customers are approved on the app by scanning their driver’s license, and can choose from over 30 different brands of pre-owned cars. They’re all less than six years old with fewer than 70,000 miles, and come from dealerships close by to the customer.