To stand out amongst online book retailers, Barnes & Noble is adding on to existing stores to provide spaces and events where shoppers can experience books in interactive ways

Brick-and-mortar book mainstay Barnes & Noble is upping its edge against online presences like Amazon with a new store experience. The retailer's plan to keep people coming to the store for books instead of shopping online comes in the form of a 17,400 square-foot extension to six of its locations, starting in Chicago.

These expansions are meant to drive foot traffic, including additions designed with function in mind: A wood accented area will provide a space for events and signings as well as give customers exposure to new releases. A children’s section will also feature seats, children’s titles and toys.

The hope for this new plan is to offer customers the benefits of being engaged in a community, rather than making another online purchase, providing a way to interact with literature that B&N's competition does not.

Barnes & Noble


Lead image: Barnes & Noble in the Mall of America stock photo from IVY PHOTOS/Shutterstock

Brick-and-mortar book mainstay Barnes & Noble is upping its edge against online presences like Amazon with a new store experience. The retailer's plan to keep people coming to the store for books instead of shopping online comes in the form of a 17,400 square-foot extension to six of its locations, starting in Chicago.

These expansions are meant to drive foot traffic, including additions designed with function in mind: A wood accented area will provide a space for events and signings as well as give customers exposure to new releases. A children’s section will also feature seats, children’s titles and toys.