Sustainable Travel Program Rewards Conscious Tourists With Beer And Ice Cream

Sustainable Travel Program Rewards Conscious Tourists With Beer And Ice Cream
Food & Beverage

The Italian city of Bologna created the BetterPoints app to encourage people to walk, bike or take a bus rather than drive in a car, rewarding them with free food and movie tickets

Todd Neikirk
  • 29 october 2018

The Italian city of Bologna is striving to encourage both tourists and its townspeople to think about the environment. To do so, the city teamed with both the European Union as well as local businesses to reward people who traveled in more sustainable ways.

Chiefly, the city wanted people to get on a bike or bus, or to travel on foot rather than take cars. The program enables people to log their sustainable travel on to an app called BetterPoints, which verifies their movement via GPS. The app lets travelers earns points for their efforts, which can redeemed at local vendors for things such as ice cream, beer or movie tickets.

Urban planner Marco Amodori says of the initiative, “Everybody will have the possibility to change a car trip into a bike trip or bus trip and be able to get some discount for their good behavior.” The city hopes that this program will serve to capitalize on millennial interest in both travel and sustainability, promoting tourism as well as helping improve the environment.

City of Bologna

BetterPoints


Lead image: BetterPoints via Facebook

The Italian city of Bologna is striving to encourage both tourists and its townspeople to think about the environment. To do so, the city teamed with both the European Union as well as local businesses to reward people who traveled in more sustainable ways.

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