Calvin Klein Partners With Amazon Fashion To Offer Shoppers Immersive ‘Phygital’ Experience

Calvin Klein Partners With Amazon Fashion To Offer Shoppers Immersive ‘Phygital’ Experience
Brand Activation & Immersion

The online retail giant and the American fashion label are teaming up to create an immersive physically and digitally-integrated experience, where consumers can shop for CK apparel linked to Amazon's fashion marketplace, among other activities

Plus Aziz
  • 10 october 2018

Calvin Klein x Amazon Fashion NYC Market is an immersive 3-day event where visitors enjoy ‘phygital’ experiences, combining the best of physical and digital retail against a relaxed, street-market style backdrop.

The activation focuses on interactive experiences such as an Alexa Jukebox Lounge, where users can control music and lighting through interacting with the voice assistant. Another attraction is a photo booth called the Popcorn Stall, where creative elements from the larger advertising campaign are incorporated. And finally, the event features a #MYCALVINS Campaign Shop, a pop-up store that connects directly to Calvin Klein’s digital store on Amazon Fashion.

A variety of elements work to keep the environment entertaining and dynamic, including prizes to win, social media influencer appearances, limited-edition merchandise being distributed and even A$AP Rocky dropping his Trucker jacket as well. Overall, the event strives to create a holistic activation that drives marketing and sales goals through omnichannel means for the two brands.

Calvin Klein | Amazon


Image Credit: Event Page on Facebook

Calvin Klein x Amazon Fashion NYC Market is an immersive 3-day event where visitors enjoy ‘phygital’ experiences, combining the best of physical and digital retail against a relaxed, street-market style backdrop.

+amazon
+Amazon Fashion NYC Market
+apparel
+brand activation & immersion
+calvin klein
+event
+Fashion
+fashion & apparel
+new york city
+store experience & design

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