Cauldron is aiming to tap the captive millennial demographic with a fresh look, interactive brand campaign and updated products that reflect younger consumers' tastes

U.K. plant-based food brand Cauldron is relaunching with a new image in the hopes of attracting millennials. The company has been providing vegan and vegetarian food for the past 40 years, and now want to refresh its look while preserving its heritage of combining plant-based ingredients with flavors from around the globe.

To do this, the brand updated its look with the help of design studio Something More, using “relaxed foodie photography” that is intended to attract a younger consumer demographic, as well as revamping its packaging and website imagery to complete the effort.

The relaunch comes with an interactive brand campaign called Discover Cauldron Inspiration Everyday. The intention is to generate hype around Cauldron products by encouraging a younger audience to get creative with their meals based around four key ingredients: Organic Tofu, Organic Marinated Tofu, Middle Eastern Falafels and Vegetarian Sausages. Finally, the content is delivered across digital platforms.

Cauldron


 

U.K. plant-based food brand Cauldron is relaunching with a new image in the hopes of attracting millennials. The company has been providing vegan and vegetarian food for the past 40 years, and now want to refresh its look while preserving its heritage of combining plant-based ingredients with flavors from around the globe.

To do this, the brand updated its look with the help of design studio Something More, using “relaxed foodie photography” that is intended to attract a younger consumer demographic, as well as revamping its packaging and website imagery to complete the effort.