Columbia Journalism Review Debuts ‘Fake News’ Stand To Encourage Critical Media Consumption

Columbia Journalism Review Debuts ‘Fake News’ Stand To Encourage Critical Media Consumption
Brand Activation & Immersion

The one-day activation composed entirely of the biggest fake news stories encouraged New York passersby to be wary of misinformation on social media, and reminded them to think critically ahead of the upcoming election

Emma Millen
  • 30 october 2018

Today only, the Columbia Journalism Review debuted a news stand activation created by the TBWA, Chiat, and Day New York in New York City’s Bryant Park. The news stand featured headlines on magazines and newspapers portraying false new stories that went viral through social media platforms.

This activation was coined with the name “The Fake News Stand” and is intended to call attention to the impact that misinformation and false news can have on influencing people to make decisions. Intentionally planned just a week before the U.S. mid-term elections, the activation is intended to catch New Yorkers’ attention as they walk past the stand throughout their work day.

The installation makes the argument that society has become too dependent on social media, and overly trusting of online information, particularly on social platforms, which have become the most convenient and ubiquitous outlets for information.

CJR_Truth_PSFK.gif

Instead of real magazines, passersby who stop to read will find a guide from CJR that assists them in discovering what bad habits occur in their media news, and how to prevent misinformation from affecting their decisions, especially with elections approaching.

CJR intends to use this activation as a tool to remind Americans that with the political issues that have occurred over the past few years, they are privileged to decide their future, encouraging them to use reliable resources to make their decisions.

Columbia Journalism Review

Today only, the Columbia Journalism Review debuted a news stand activation created by the TBWA, Chiat, and Day New York in New York City’s Bryant Park. The news stand featured headlines on magazines and newspapers portraying false new stories that went viral through social media platforms.

+brand activation & immersion
+CSR
+packaging & product engagement
+publishing
+retail
+Shopper education & assistance
+Social impact
+Social Media

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