The womenswear brand is enabling its worldwide consumer base to virtually shop its New York City flagship store using immersive 360-degree technology

Clothing retailers often feel pressure to persistently search for innovative ways to promote their brand. For its Fall '18 collection, design house Diane von Furstenberg is aiming to stand out by creating an immersive, 360-degree shopping experience.

The 3D tour, which can be taken either online or in DVF's New York flagship store, transports users to the company's headquarters. From there, the visitors can view and purchase items from the fall line. Sandra Campos, DVF CEO, explains the brand's hope behind the experience: “We acknowledge that the future of shopping will blur the line between physical and digital, and we believe this innovative 360 experience will add excitement and connect us even further with our community.”

Retailers are increasingly looking to 3D, VR, AR and other immersive technology to create novel and engaging ways for customers to shop as well as interact with their brand. DVF is joining their ranks, hoping to make customers feel more intimately associated with the house and allowing its global audience inside views.

DVF

Clothing retailers often feel pressure to persistently search for innovative ways to promote their brand. For its Fall '18 collection, design house Diane von Furstenberg is aiming to stand out by creating an immersive, 360-degree shopping experience.

The 3D tour, which can be taken either online or in DVF's New York flagship store, transports users to the company's headquarters. From there, the visitors can view and purchase items from the fall line. Sandra Campos, DVF CEO, explains the brand's hope behind the experience: “We acknowledge that the future of shopping will blur the line between physical and digital, and we believe this innovative 360 experience will add excitement and connect us even further with our community.”