eBay’s Value Shopping Platform Aims To Attract Young Bargain Hunters

eBay’s Value Shopping Platform Aims To Attract Young Bargain Hunters
Consumer Goods

The online marketplace is beta-testing Catch, a complementary program that amasses optimum value products from eBay sellers around the world, combining Trendspotter, Tastemaker and data analysts to tailor results for younger audiences

Todd Neikirk
  • 1 october 2018

When shopping on eBay, users are often searching for the best bargains they can find. In an effort to compete against low-dollar sellers such as Wish.com, eBay is developing a new value shopping app it is calling Catch. Currently best testing in Germany, the platform allows shoppers to filter out their items by price and shipping cost as well as specified categories broken down by theme.

The main aim is to attract younger shoppers. According to Mark Steier from Wortfilter, “Catch’s combination of Trendspotter, Tastemaker, and data analysts makes it possible to create these worlds and tailor them to what’s most relevant to young value shoppers—showing the best products from eBay’s extensive inventory on Catch.”

In order to keep its marketplace thriving, eBay is working to best facilitate sellers’ access to prospective buyers. Catch aims to not only take advantage of a perceived gap in the marketplace, but also help make it easier for sellers to shop their wares. If the Germany beta test is successful, the app may appear in other markets soon.

eBay

When shopping on eBay, users are often searching for the best bargains they can find. In an effort to compete against low-dollar sellers such as Wish.com, eBay is developing a new value shopping app it is calling Catch. Currently best testing in Germany, the platform allows shoppers to filter out their items by price and shipping cost as well as specified categories broken down by theme.

+apparel
+consumer goods
+Delivery & Logistics
+discount
+Ebay
+marketplace
+merchandising & curation
+retail
+store experience & design

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