Express Rental Service Offers Shoppers Unlimited Exchanges And Free Delivery
The apparel brand is entering the realm of subscription services in a bid to appeal to younger demographics and their affinity for flexibility, online shopping and free home delivery
Clothing brand Express is leveraging the technology of CaaStle (Clothing as a Service) under the leadership of CEO David Kornberg. The retailer launched the Express Style Trial, which enables shoppers to rent any apparel at any time for $69.95 a month.
The program allows customers to browse looks on the retailer’s site and stock a virtual closet. They can keep the pieces as long as they like, then send them back to try new styles. Shipping is free both ways and aims to help customers refresh their style with unlimited exchanges, and even provides free dry cleaning.