The apparel brand is entering the realm of subscription services in a bid to appeal to younger demographics and their affinity for flexibility, online shopping and free home delivery

Clothing brand Express is leveraging the technology of CaaStle (Clothing as a Service) under the leadership of CEO David Kornberg. The retailer launched the Express Style Trial, which enables shoppers to rent any apparel at any time for $69.95 a month.

The program allows customers to browse looks on the retailer’s site and stock a virtual closet. They can keep the pieces as long as they like, then send them back to try new styles. Shipping is free both ways and aims to help customers refresh their style with unlimited exchanges, and even provides free dry cleaning.

Customers will receive their orders within 3-5 days and the subscription membership can be canceled at any time. Business leaders like Ascena Retail Group’s CFO Randy Greben and CaaStle technology CEO Christine Hunsicker intend for the complementary power of the subscription service to boost retail success, tapping into the popularity of flexible plans and at-home delivery with today’s younger demographics. Furthermore, Express hopes that the service will extend the time customers spend on the site as well as capture more consumers from the 28-40 demographic.

Express

Clothing brand Express is leveraging the technology of CaaStle (Clothing as a Service) under the leadership of CEO David Kornberg. The retailer launched the Express Style Trial, which enables shoppers to rent any apparel at any time for $69.95 a month.

The program allows customers to browse looks on the retailer’s site and stock a virtual closet. They can keep the pieces as long as they like, then send them back to try new styles. Shipping is free both ways and aims to help customers refresh their style with unlimited exchanges, and even provides free dry cleaning.