FabFitFun is aiming to build community and drive sales by providing its Facebook followers with informative and engaging live content

FabFitFun, the quarterly subscription box for everything from workout gear to home goods, is bringing product samples and lifestyle advice to Facebook livestreams.

FabFitFun fans can check out livestreams from the company’s Facebook page from 11 a.m. to 1 p.m. PT for product and beauty demonstrations as well as DIY projects and tutorials. These streams are an extension of the brand's existing content—a magazine that comes with every FabFitFun box and functions as a guide for the month’s items.

These livestreams are the brand's attempt to better take advantage of social media to engage with its client base, using interactive content to drive commerce. The brand hopes that live content in particular will provide the opportunity to engage with new subscribers as well as gather feedback from viewers to improve its products.

FabFitFun

FabFitFun, the quarterly subscription box for everything from workout gear to home goods, is bringing product samples and lifestyle advice to Facebook livestreams.

FabFitFun fans can check out livestreams from the company’s Facebook page from 11 a.m. to 1 p.m. PT for product and beauty demonstrations as well as DIY projects and tutorials. These streams are an extension of the brand's existing content—a magazine that comes with every FabFitFun box and functions as a guide for the month’s items.