In Brief

Catering to increasing demand for ephemeral retail space, Fourpost is offering Studio Spaces, short-term locations pre-loaded with equipment like POS hardware and Wi-Fi

While many brands balk at the high costs of operating brick and mortar stores, they realize the transformed yet enduring importance of having a physical space where they can connect with their customers. New York-based startup Fourpost is attempting to provide retailers with a storefront that they can operate without the expense of a long-term lease.

Fourpost is offering brands what it calls Studio Shops. These spaces come loaded with necessary equipment such as POS hardware, lighting and WiFi. The renter is than able to customize the shop in a way that fits its brand.

Fourpost founder Mark Ghermezian explains, “The industry has not kept pace with modern retail. We built Fourpost to completely re-architect the process by building a community and breathing fresh air into what has been a stale industry between landlords and brands for hundreds of years.”

This concept is aimed at retailers who feel the need for a retail outlet but do not want to make long-term commitments. The first two shopping centers to feature Studio Spaces will be The Mall of America and The West Edmonton Mall with plans to add more locations in the coming year.

Fourpost


Lead image: empty open plan office stock photo from SFIO CRACHO/Shutterstock

While many brands balk at the high costs of operating brick and mortar stores, they realize the transformed yet enduring importance of having a physical space where they can connect with their customers. New York-based startup Fourpost is attempting to provide retailers with a storefront that they can operate without the expense of a long-term lease.

Fourpost is offering brands what it calls Studio Shops. These spaces come loaded with necessary equipment such as POS hardware, lighting and WiFi. The renter is than able to customize the shop in a way that fits its brand.