Fruit Of The Loom Launches Women’s Collection With NYC Pop-Up

Fruit Of The Loom Launches Women’s Collection With NYC Pop-Up
Brand Activation & Immersion

The brand is broadening its options for shoppers, offering pants and dresses for women in addition to athletic apparel in a bid to cater to modern consumer needs

Rachel Gonzalez
  • 19 october 2018

Clothing brand known for its comfort-promoting wares Fruit of the Loom is extending its inventory to include women’s apparel and athleisure items.

Seek No Further is the retailer’s latest clothing collection for its women’s department, and will feature the simple everyday wear the brand is famous for in addition to new pants, dresses and the ever-popular athleisure apparel.

The collection will be debuted at an exclusive pop-up shop in New York, the only physical location where consumers will be able to buy these clothes. The shop will last two days and be sectioned off into three rooms, each of which will showcase ways that the line could fit into women’s daily lives.

Fruit of the Loom

Clothing brand known for its comfort-promoting wares Fruit of the Loom is extending its inventory to include women’s apparel and athleisure items.

Seek No Further is the retailer’s latest clothing collection for its women’s department, and will feature the simple everyday wear the brand is famous for in addition to new pants, dresses and the ever-popular athleisure apparel.

+apparel
+athleisure
+brand activation & immersion
+merchandising & curation
+packaging & product engagement
+retail
+store experience & design

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.