The brand is broadening its options for shoppers, offering pants and dresses for women in addition to athletic apparel in a bid to cater to modern consumer needs

Clothing brand known for its comfort-promoting wares Fruit of the Loom is extending its inventory to include women's apparel and athleisure items.

Seek No Further is the retailer's latest clothing collection for its women’s department, and will feature the simple everyday wear the brand is famous for in addition to new pants, dresses and the ever-popular athleisure apparel.

The collection will be debuted at an exclusive pop-up shop in New York, the only physical location where consumers will be able to buy these clothes. The shop will last two days and be sectioned off into three rooms, each of which will showcase ways that the line could fit into women’s daily lives.

Fruit of the Loom

Clothing brand known for its comfort-promoting wares Fruit of the Loom is extending its inventory to include women's apparel and athleisure items.

Seek No Further is the retailer's latest clothing collection for its women’s department, and will feature the simple everyday wear the brand is famous for in addition to new pants, dresses and the ever-popular athleisure apparel.

The collection will be debuted at an exclusive pop-up shop in New York, the only physical location where consumers will be able to buy these clothes. The shop will last two days and be sectioned off into three rooms, each of which will showcase ways that the line could fit into women’s daily lives.