U.K. Hospitality Group Brings Its Higher-End Hostels Stateside

U.K. Hospitality Group Brings Its Higher-End Hostels Stateside
Brand Activation & Immersion

The brand's recently opened Miami space provides both shared and private rooms, with updated food and bar amenities that cater to the trend surrounding upgraded hostel accommodations

Sierra Holt
  • 29 october 2018

The hospitality group Generator has expanded from its headquarters in London and 13 locations across Europe to its first USA property in Miami Beach. The company is known for dorm-like rooms, which are affordable but more private than hostels. “We’re in the space in between hostel and cool boutique hotels,” says chief executive of Generator Group, Alastair Thomann.

Generator is targeting millennials with private rooms accessorized with bars and food. As a trade-off for these updated spaces, guests are expected to pay somewhat more than the usual minimal prices that have characterized hostels for years, but the rates remain affordable. Guests can choose from 344 beds in 105 rooms, with prices ranging from $20 in a four-to-six bunk-bed room, or $95 for their own room. All rooms have en-suite bathrooms and outside is a common area with a pool and restaurant.

This move out of Europe correlates with a broader trend around upgraded hostels, no longer seen as simple, minimalist places to rest one’s head. The next U.S. location is due to open in Washington, D.C. sometime next year.

Generator

The hospitality group Generator has expanded from its headquarters in London and 13 locations across Europe to its first USA property in Miami Beach. The company is known for dorm-like rooms, which are affordable but more private than hostels. “We’re in the space in between hostel and cool boutique hotels,” says chief executive of Generator Group, Alastair Thomann.

+brand activation & immersion
+Cafe & Restaurant
+generator
+hospitality & travel
+hotel
+hotels
+miami
+post purchase support & service
+retail
+travel
+UK

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