Focusing on quality over quantity, Giant Food Stores' new Philadelphia location is around one-fifth the size of its standard store, catering to local preference for better quality product

Many grocery stores in the United States are gigantic with rows and rows of product. Moreover, in recent years many American consumers have changed their diets to include healthier and higher-quality foods. Giant Food Stores will be targeting these types of customers with its new concept location, called the Giant Heirloom Market.

The first iteration of the concept store, located in Philadelphia's Graduate Hospital neighborhood, will be 9,500 square feet, about 20% of the size of the grocer's normal supermarkets. The store will focus on locally sourced foods with additional options for vegetarian shoppers.

Nicholas Bertram, the President of Giant explains the company's inspiration: “We're able to draw upon our passion for food and our fondness for local purveyors, all while leveraging innovation to bring something special to our new Graduate Hospital Neighbors.”

This decision by Giant highlights a trend of grocery stores carrying higher-quality food items, as well as retailers using brick-and-mortar spaces to cater to local markets. The strategy is designed to allow the store to sell higher-priced items while stocking less inventory.

Giant

Many grocery stores in the United States are gigantic with rows and rows of product. Moreover, in recent years many American consumers have changed their diets to include healthier and higher-quality foods. Giant Food Stores will be targeting these types of customers with its new concept location, called the Giant Heirloom Market.

The first iteration of the concept store, located in Philadelphia's Graduate Hospital neighborhood, will be 9,500 square feet, about 20% of the size of the grocer's normal supermarkets. The store will focus on locally sourced foods with additional options for vegetarian shoppers.