In Brief

To keep repairs of its products in-house, the tech company is allowing customers to mail damaged Pixels in to a Google Repair Center

Google is opening its very own repair shop for its Pixel devices. The brand’s virtual Repair Center is an extension of the Google Store, designed to keep Pixel repairs business in the Google family instead of outsourcing the work to third-party vendors.

Users of the Pixel, Pixel XL, Pixel 2 and Pixel 2 XL can mail their damaged goods to the Repair Center after going through the steps in the portal. After opening a service ticket and providing Google with the device’s IMEI number, customers will be able to specify the issue their Pixel product is experiencing and then send it off in either their own box or a prepaid package from Google.

Joining the trend of retailers opening their own in-house repair services, Google hopes to extend its support to the post-purchase phase of the customer journey, generating extra revenue for the business as well as driving brand value.

Google


Lead image: holding smartphone stock photo from Noor Haswan Noor Azman/Shutterstock

Google is opening its very own repair shop for its Pixel devices. The brand’s virtual Repair Center is an extension of the Google Store, designed to keep Pixel repairs business in the Google family instead of outsourcing the work to third-party vendors.

Users of the Pixel, Pixel XL, Pixel 2 and Pixel 2 XL can mail their damaged goods to the Repair Center after going through the steps in the portal. After opening a service ticket and providing Google with the device’s IMEI number, customers will be able to specify the issue their Pixel product is experiencing and then send it off in either their own box or a prepaid package from Google.