Guatemala’s Tourism Board Incorporates AR Into Its Latest Campaign To Attract Tourism

Guatemala’s Tourism Board Incorporates AR Into Its Latest Campaign To Attract Tourism
Brand Activation & Immersion

Guatemala's Tourism Board partners with JCDeaux to develop immersive ad's that engage tourists in an immersive augmented reality experience through their smart devices

Todd Neikirk
  • 15 october 2018

Tourism is an important economic driver for many countries. Despite its temperate climate and important historical site, Guatemala has not been widely seen as a desirable vacation spot. Because of this, the country’s tourism board is trying to stir up attention with a new campaign through augmented reality.

The AR campaign which appears at the Charles De Gaulle Airport in Paris, was developed with JCDeaux. The advertisements feature attractions such as the Mayan pyramids and Guatemala City to highlight a few of Guatemala’s most enticing attractions.

Due to several infrastructure issues, Guatemala has been slow to develop their tourism industry. Recently, Central American countries have pursued efforts attempting to differentiate themselves. Therefore, the AR campaign is a way for Guatemala to show international travelers what they have to offer, and the destinations that are worth seeking.

Guatemala Tourism Board

Tourism is an important economic driver for many countries. Despite its temperate climate and important historical site, Guatemala has not been widely seen as a desirable vacation spot. Because of this, the country’s tourism board is trying to stir up attention with a new campaign through augmented reality.

+advertising
+app
+AR
+augmented reality
+brand activation & immersion
+guatemala
+hospitality & travel
+hotels
+shopper marketing & promotions
+smartphone
+technology
+tourism
+travel

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.