In a push toward sustainability, HelloFresh is incorporating recycle-able and biodegradable packaging into its meal kits to help reduce landfill waste

HelloFresh is making changes to become a more eco-friendly meal subscription box with its new packaging. The meal subscription industry has faced criticism for the waste it produces, so the meal kit provider is accordingly working to reduce its environmental footprint, redesigning its kits as well as acquiring Green Chef, another health-focused mealkit producer.

The kits will now be packed with ClimaCell from TemperPack, fully recyclable Styrofoam-like box liners. Unlike other recyclable packagings, the ClimaCell liners can be recycled curbside and are easy to break down. As approximately 30% of the brand’s boxes incorporate liners, HelloFresh estimates it will be able to reduce around 15,000 tons of landfill waste

About a fifth of customers report that waste is a contributing factor to canceled subscriptions. Hellofresh intends for the updated packaging to incorporate this consumer insight to become more environmentally conscious as well as drive sales.

HelloFresh

HelloFresh is making changes to become a more eco-friendly meal subscription box with its new packaging. The meal subscription industry has faced criticism for the waste it produces, so the meal kit provider is accordingly working to reduce its environmental footprint, redesigning its kits as well as acquiring Green Chef, another health-focused mealkit producer.

The kits will now be packed with ClimaCell from TemperPack, fully recyclable Styrofoam-like box liners. Unlike other recyclable packagings, the ClimaCell liners can be recycled curbside and are easy to break down. As approximately 30% of the brand’s boxes incorporate liners, HelloFresh estimates it will be able to reduce around 15,000 tons of landfill waste