H&M Chat-Based Platform Helps Employees Manage Tasks All In One Place
The retailer is helping employees communicate and stay notified directly through their mobile phones, partnering with Convo to enable a centralized task management platform
H&M is debuting a solution to keep employees engaged by way of a collaboration with Convo, a team communication platform. The mega-retailer is using the latter’s Retail Social Collaboration Platform to keep employees both informed and connected with management at all times.
H&M is employing the platform at 500 of its retail stores with 15,000 employees, who use can use its chat technology to aid with task management. Information will appear on employee’s mobile phones in a social media-esque feed, providing on-demand, real-time information and updates. The goal of the platform is to provide multiple functions in a centralized place, combining task management and chat apps and replacing corporate email for non-desk employees to help them better organize their different channels and eliminate switching between apps.
H&M hopes an engaged and organized retail force will result in better customer service for its shoppers in-store. As the retailer is experiencing a dip in sales and growing inventories, the company sees investing in new technology and forging a stronger connection between employees and management as a potential solution.
Lead image: H&M store in Hong Kong stock photo from Sorbis/Shutterstock