IKEA ‘Planning Studio’ Provides Shoppers With Expert Advice And Consultations
The retailer created the Planning Studio to assist and advise online shoppers before making their final purchase, offering a personalized and more informative alternative to IKEA warehouse browsing for bedroom and kitchen items
Home goods giant IKEA recently opened a supplemental shop in London: Called the Planning Studio, the space is the first of its kind and will be staffed by advisers, rather than salespeople, to help consult shoppers on bedroom and kitchen planning.
As browsing the website is much easier than shopping one of the retailer’ warehouses, it is IKEA’s hope that these Planning Studios will both supplement and inform online shoppers, acting as an informative middle ground between the already established digital and physical outlets. Customers will be offered advice on their furniture selections and expert perspective on how best to set up their space.
IKEA hopes to provide its shoppers with the option to visit a smaller, less overwhelming and more centrally located retail space, acting as a resource for advice as well as providing a better idea of ideal options for the given customer’s space. The Planning Studio is designed to complement online sales while also providing the benefits of in-store shopping when desired.