JetBlue Offers Customers The Chance To Volunteer At A Mystery Destination

JetBlue Offers Customers The Chance To Volunteer At A Mystery Destination
Brand Activation & Immersion

This Giving Tuesday, the low-cost airliner's JetBlue For Good campaign will send 50 contest winners to an undisclosed location to give back to local communities

Sara Roncero-Menendez
  • 17 october 2018

Airline JetBlue is looking to make a philanthropic effort by sending volunteers to do good on a free flight to a place that needs it, but with a twist: the volunteers’ destination remains a mystery to them until the day they are due to depart.

JetBlue’s Check in For Good contest runs from October 16 to 26, letting people sign up for the opportunity to volunteer abroad by asking them what “good” they want to check in. They can enter either by submitting an entry online or at a pop-up kiosk in New York and Los Angeles.

Fifty people will be chosen and given free round-trip fare to the giving destination. The flight would depart from JFK airport in New York on November 27, also known as Giving Tuesday, and will return on November 30. The opportunity is a part of the low-cost airliner’s JetBlue For Good campaign.

“We’re excited to offer our customers the chance to once again roll up their sleeves and join us in giving back. We chose Destination Good as this year’s location to reinforce that doing good can happen anywhere and anytime—be it in the air, on the ground or even in your neighborhood,” says Icema Gibbs, JetBlue’s Director of Corporate Social Responsibility.

JetBlue Check in For Good

Airline JetBlue is looking to make a philanthropic effort by sending volunteers to do good on a free flight to a place that needs it, but with a twist: the volunteers’ destination remains a mystery to them until the day they are due to depart.

+airline
+brand activation & immersion
+campaign
+CSR
+hospitality & travel
+hotels
+JetBlue
+retail
+Shopper education & assistance
+shopper marketing & promotions
+travel

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.