In Brief

The scooter and electric bike rental service hopes a brick-and-mortar store will give its brand competitive edge by offering services, education and events that build community

While scooter-rental service Lime has had tremendous initial success, the company is still locked in a fierce battle for market share with competitors like Bird and Spin. In an effort to differentiate itself, Lime is attempting to present itself as a lifestyle brand.

Accordingly, Lime hopes to influence the way users see the company and avail itself to customers by opening up a physical store in Los Angeles. As Lime does not have docking stations where customers can return scooters, the store will act as a hub for the service’s goods.

According to Adam Demuyakor from Lime investor Fifth Wall Ventures, “There will be deployment of scooters, charging of scooters and some sales of apparel and accessories that are related. There will be demos, tutorials, and presentations on how to be safe.”

In addition to providing scooter services and support, the location will also hold live events to build engagement and generate buzz about the brand. The focus for the store, however, remains to educate and build customer relationships, rather than directly increase rental volume.

Lime


Lead image: Lime via Instagram

While scooter-rental service Lime has had tremendous initial success, the company is still locked in a fierce battle for market share with competitors like Bird and Spin. In an effort to differentiate itself, Lime is attempting to present itself as a lifestyle brand.

Accordingly, Lime hopes to influence the way users see the company and avail itself to customers by opening up a physical store in Los Angeles. As Lime does not have docking stations where customers can return scooters, the store will act as a hub for the service’s goods.