In the wake of the Toys "R" Us demise, Walmart aims to capture toy and novelty purchases by partnering with subscription box Loot Crate to offer the collectibles retailer's merchandise in stores for the first time

Loot Crate, the subscription box for pop culture enthusiasts, is coming to Walmart shelves just in time for the holidays. The superstore is bringing in new collectible inventory and even modifying 3,500 locations to include a collectibles section to display merchandise from Loot Crate, CultureFly and Funko.

These Walmart locations will mark Loot Crate’s first time featuring its products in a physical retail space. Walmart will offer six themed Loot Crate boxes for customers to choose from, in a bid to help fill the toy gap left by the demise of Toys”R” Us. This partnership intends to offer Walmart shoppers more variety in the toys and novelty sections while also giving Loot Crate access to the larger retailer’s wide audience. Heightened exposure could prove particularly valuable during the high-consumption holiday season.

Walmart

Loot Crate

Loot Crate, the subscription box for pop culture enthusiasts, is coming to Walmart shelves just in time for the holidays. The superstore is bringing in new collectible inventory and even modifying 3,500 locations to include a collectibles section to display merchandise from Loot Crate, CultureFly and Funko.

These Walmart locations will mark Loot Crate’s first time featuring its products in a physical retail space. Walmart will offer six themed Loot Crate boxes for customers to choose from, in a bid to help fill the toy gap left by the demise of Toys”R” Us. This partnership intends to offer Walmart shoppers more variety in the toys and novelty sections while also giving Loot Crate access to the larger retailer’s wide audience. Heightened exposure could prove particularly valuable during the high-consumption holiday season.