LVMH Invites Consumers Into The Making Of Its Brands’ Luxury Products

LVMH Invites Consumers Into The Making Of Its Brands’ Luxury Products
Brand Activation & Immersion

The conglomerate's annual global event celebrating its brands' artisanal heritages offers attendees performances, film screenings, exclusive expert workshops and more, aiming to drive brand engagement with cultural experiences

Plus Aziz
  • 2 october 2018

This year marks the fourth iteration of luxury conglomerate LVMH’s Les Journées Particulières event. This year, the three-day immersive experience will take place on October 12-14 and invites visitors to 23 of the brand’s 56 houses, which span 14 countries across five continents, to view and interact with master artisans behind the making of LVMH’s luxury products.

Within the massive event, guests can enjoy a range of DIY experiences, exploring products and treasures from brands like Fendi and Bvlgari through workshops run by artisans and master classes with LVMH Group experts and designers. Ticket holders can also attend performances, film screenings and conferences in addition to exploring exclusive spaces in the historical estates, mansions, wine cellars and more where the evens will be held.

At the program’s various events,  LVMH will aim to educate and build engagement with consumers by telling brand stories, inviting them behind the scenes and providing exclusive looks into the making of luxury goods. Furthermore, Les Journées Particulières are meant to function as part of the wider 2018 Year of European Cultural Heritage celebration, which encourages best practices for heritage preservation and promotes its expertise to a diverse public.

LVMH


Lead image: LVMH via Instagram

This year marks the fourth iteration of luxury conglomerate LVMH’s Les Journées Particulières event. This year, the three-day immersive experience will take place on October 12-14 and invites visitors to 23 of the brand’s 56 houses, which span 14 countries across five continents, to view and interact with master artisans behind the making of LVMH’s luxury products.

+apparel
+brand activation & immersion
+experience
+Fashion
+fendi
+Luxury
+lvmh
+merchandising & curation

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