The chain's Shanghai customers can use the messaging app to order food and coffee for delivery, helping the franchise compete with other popular delivery services from Luckin and Starbucks

The WeChat app is massively popular in China and businesses are increasingly finding ways to integrate the platform into their services. McDonalds is the latest to do so, recently announcing a partnership that allows customers to order food delivery through WeChat.

The partnership is specifically focused on McDonalds McCafe, which features coffee drinks and a bistro-style menu. The chain also has a special coffee lid to prevent spills during delivery. To celebrate the launch, McDonalds is offering free drinks to customers for using the service and additional perks if they share their use of the app on social media. The company hopes to use these perks to build loyalty among its customers.

Competing chains like Luckin Coffee and Starbucks already have a head start on McDonalds with their own delivery programs. Partnering with WeChat, the chain hopes to take advantage of the messaging app's popularity and built-in customer base. To help sharpen its competitive edge, McDonald's delivery team guarantees orders will be completed within 28 minutes, just shy of the 30 promised by Luckin and Starbucks.

The program will initially be offered only in Shanghai with plans to move into other cities if it is successful.

McDonalds Cafe

WeChat


Lead image: cup of coffee from McDonald's stock photo from Sorbis/Shutterstock

The WeChat app is massively popular in China and businesses are increasingly finding ways to integrate the platform into their services. McDonalds is the latest to do so, recently announcing a partnership that allows customers to order food delivery through WeChat.

The partnership is specifically focused on McDonalds McCafe, which features coffee drinks and a bistro-style menu. The chain also has a special coffee lid to prevent spills during delivery. To celebrate the launch, McDonalds is offering free drinks to customers for using the service and additional perks if they share their use of the app on social media. The company hopes to use these perks to build loyalty among its customers.