MIT Media Lab’s Live AR Game Uses Crowdsourcing To Control The Main Player
With the lab's BeeMe game, internet players virtually will be able to take full control over a live actor on a mission to defeat evil this Halloween, providing inspiration for brands to design immersive experiences for their audiences
MIT Media Lab is bringing a scary experience to the world in the form of its latest creation, BeeMe. Through the use of crowdsourcing and live voting, BeeMe participants will be able to control an actor on a quest to defeat an artificial intelligence villain, Zookd.
Beginning at 11pm on Halloween, the internet will band together to be in full control of this actor, experimenting with collective intelligence and the dynamic between real-life and virtual social interactions to push limits. The augmented reality and crowdsourcing methods BeeMe is implementing in this experiment can serve to inspire brands to build similar immersive experiences, using consumer input to help design new pieces in a fashion line or deciding how an event or remodel should be planned.
Furthermore, activations like MIT’s could permit retailers to create memorable experiences for their consumers without the logistics of having to arrange an IRL event. BeeMe aims to serve as an experiment not only with collective action, but also with maximizing audience engagement and strengthening fan bases and communities across different verticals.