As part of the retailer's omnichannel strategy, the local spaces will act as convenient drop-in hubs for services and styling, offering shoppers online order pickup, onsite alterations, fast returns, free personal stylists and more

With the ease of buying clothing online, department stores are challenged to give consumers reasons to shop at their brick-and-mortar stores. Nordstrom has recently opened two stores in Los Angeles with multiple features aimed at improving customer experience.

Personal styling and customization are important aspects of the Nordstrom Local stores. Some of the other features include curbside pickup, dry cleaning, food services and an in-house barber. The stores will also be furnished by Anthropologie Home.

According to Shea Jensen, Nordstrom’s Senior VP of Customer Experience, the retailer is “really excited to introduce two new Nordstrom local stores to our customers and neighbors in Brentwood and downtown Los Angeles and look forward to seeing how they engage with these two new highly-customized locations.”

In the transforming landscape of retail, one tactic of brands is to focus on creating localized shopping experiences, particularly when linked with an overarching omnichannel strategy, which Nordstrom hopes to employ.

Nordstrom Local


Lead image: Nordstrom via Instagram

With the ease of buying clothing online, department stores are challenged to give consumers reasons to shop at their brick-and-mortar stores. Nordstrom has recently opened two stores in Los Angeles with multiple features aimed at improving customer experience.

Personal styling and customization are important aspects of the Nordstrom Local stores. Some of the other features include curbside pickup, dry cleaning, food services and an in-house barber. The stores will also be furnished by Anthropologie Home.