Packer Shoes, in business since 1907, aims to sustain its long-running business by using its large retail space to its advantage, enabling immersive experiences and incorporating streetwear-inspired aesthetics to compete with e-tailers

Teaneck, New Jersey-based footwear store Packer Shoes is fighting back against major online retailers and sneaker chains by making over its retail space and featuring the most popular brands like Carbon and Adidas.

The store has been reimagined as a boutique, with a streetwear-inspired aesthetic that is often seen in major cities like New York or Los Angeles. Since Packer Shoes is located in the suburbs, it can take advantage of its spacious square footage to open exclusive installations larger than those in most city shops.

Currently, the store is running a program with Carbon and Adidas. The installation is called The Consortium 4D Experience and celebrates the future of footwear with an immersive up-close look at Carbon's incredible 4D printing technology. The retailer plans to use the open space in the store can for more installations of the sort, providing consumers with immersive and entertaining experiences.

According to owner Mike Packer, the store already has more promotions in the works with New Balance and Shoe Surgeon.

Packer Shoes

Teaneck, New Jersey-based footwear store Packer Shoes is fighting back against major online retailers and sneaker chains by making over its retail space and featuring the most popular brands like Carbon and Adidas.

The store has been reimagined as a boutique, with a streetwear-inspired aesthetic that is often seen in major cities like New York or Los Angeles. Since Packer Shoes is located in the suburbs, it can take advantage of its spacious square footage to open exclusive installations larger than those in most city shops.