How Brands Like Sensoria Are Making Wearables The New Personal Trainer

How Brands Like Sensoria Are Making Wearables The New Personal Trainer
Fashion & Apparel

Thanks to advanced technology, brands are giving consumers access to active apparel that serves double duty, providing technical performance and fitness training that helps them achieve their goals

PSFK
  • 29 october 2018

Consumers are increasingly demanding ways to boost their physical fitness and partake in quality workouts on their own terms, without needing to rely on a class schedule or pricey instructors. Accordingly, brands are leveraging customers’ personal data to curate specific workout recommendations that deliver a one-on-one training experience, without the need for a personal trainer.

In particular, activewear brands are focusing on designing apparel integrated with wearable technology that can track and enable training suggestions for consumers. Here’s how wearable fitness technology is democratizing access to personalized training, empowering consumers to manage their own fitness:

Nadi X
Nadi X are Bluetooth-enabled yoga pants that act as a personal instructor. The fabric is embedded with tiny haptic multi-node sensors in the hip, knee and ankle that vibrate to alert the wearer whenever they sense that they are out of alignment in a specific pose. The pants connect to a companion app that offers guided yoga routines.

Athos
Fitness tech company Athos created a range of clothing equipped with a companion app that offers all-in-one insights into their performance data. Their collection of vests, shorts and leggings, with built-in micro-EMG sensors woven into its fabric, can detect what the wearer’s body is doing at all times. Via the app, users can see the distribution of work through a series of graphs that are divided up by muscle group, encouraging people to work on maintaining balance and not overworking any particular muscle too hard.

Sensoria Fitness Socks
Senoria Fitness Socks are socks that help runners improve their form. Using three pressure sensors embedded in the fabric, the socks can measure the pressure placed on the foot when running order to offer feedback on runners’ pace, distance, time and running style. Runners can analyze their gait via the companion app’s coach.

These are just a few examples of how brands are making it possible for consumers to seamlessly monitor their fitness and curate their own routines. For more ideas, see PSFK’s report Applying Connected Technologies To Augmented Fashion.

Consumers are increasingly demanding ways to boost their physical fitness and partake in quality workouts on their own terms, without needing to rely on a class schedule or pricey instructors. Accordingly, brands are leveraging customers’ personal data to curate specific workout recommendations that deliver a one-on-one training experience, without the need for a personal trainer.

+analysis
+apparel
+athos
+chat a researcher
+connected technologies augmented fashion
+Features
+fitness
+Health
+nadi x
+packaging & product engagement
+post purchase support & service
+report
+sensoria
+Shopper education & assistance
+sport
+trend
+wellness

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