Popeyes Rewards Contest Winners With A Year Of Free Chicken

Popeyes Rewards Contest Winners With A Year Of Free Chicken
Automotive

To highlight the 12 hours it takes to marinate its chicken, the fast food brand is inviting contest participants to drive the 12-hour journey from Stockton, Texas to New Orleans, Louisiana to receive 12 months of chicken

Todd Neikirk
  • 25 october 2018

One quality that Popeyes claims separates it from other quick-service restaurants is the effort the chain puts into producing its food. To emphasize this aspect even more, the restaurant’s current promotion is highlighting the 12 hours it takes to marinate its fried chicken with an experience where contestants can win a year’s worth of free food.

The winners of the contest will embark on a journey inspired by the number 12. If selected, contestants will be required to place an order in Stockton, Texas, then pick it up in New Orleans, a 12-hour drive away. Those who complete the challenge will be rewarded with 12 months of free fried chicken.

This promotion by is designed to “show off the fun nature of the road trip and how it brings people together.” The campaign also intends to paint Popeyes as less of a fast-food chain and more of a restaurant in customers’ eyes.

Popeyes

One quality that Popeyes claims separates it from other quick-service restaurants is the effort the chain puts into producing its food. To emphasize this aspect even more, the restaurant’s current promotion is highlighting the 12 hours it takes to marinate its fried chicken with an experience where contestants can win a year’s worth of free food.

+Automotive
+brand activation & immersion
+Cafe & Restaurant
+fast food
+food & beverage
+loyalty & membership
+popeyes
+retail
+shopper marketing & promotions

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